Hidden Facts of Marketing you must know -Secrets revealed

Source : The staffing stream

Traditional vs Digital marketing — You should you go with?

Source : Lyfe marketing
  1. Print (magazines, newspapers, etc.)
  2. Broadcast (TV, radio, etc.)
  3. Direct Mail (catalogues, postcards, etc.)
  4. Telephone (telemarketing, SMS marketing, etc.)
  5. Outdoor (billboards, fliers, etc.)

It’s important to consider the drawbacks of traditional marketing over digital marketing. downside of traditional marketing is that you can not personalize the communication . whereas digital marketing can be customized as per targeted audience.

Digital marketing is cost effective and can give specific and measurable results. You can track the leads and conversion. you can encourage your prospects for specific results by customized communication.

source : www.emarketer.com

CATT Marketing Funnel

A integrated framework is required to run the above CATT funnel to have the best possible outcome you expect it to deliver.

Digital marketing has many modules or channels to arrive at desired results. every module is vast in itself and instead of choosing a one channel it would be prudent of you to bring cohesive environment where all channels work in alignment with each other. this cohesive alignment of modules will give a steady and continuous speed required.

Source : lyfe marketing
  1. Search Engine Marketing (PPC)
  2. Search Engine Optimization (Organic Traffic)
  3. Email Marketing
  4. Social Media Marketing
  5. Digital Display Marketing
  6. Content Marketing

Integrated digital marketing — Lets understand it better

  • Content is the centralized key to all components revolving around it. a good quality content that is to the point and engaging your audience to read further. it should be like a conversation or a talk you have with someone. it should give a feel to the reader that it is directly personalized for him/her. this things build trust and confidence of prospect to turn in to a customer. when a prospect or people come to your content through your blog or other medium you can ask them for their email address and details.
  • Email stands out best at retargeting your prospect and your customer. once you have the Email list built through your contents you can use it to communicate regarding your products and services and not only this but it indirectly keeps a strong hold of yours on your customer. when you publish a new content you can entirely send it to your email list and most of them are going to come back to your content (your blog, YouTube channel etc.)
  • Social Media: Any content shared in the social media will bring new prospects, if they like your content they will again share it. People may not be in a mood to transact in a social environment, but it helps get honest feedback about a product or service and listen to the needs of the customers.
  • Search engine helps you to have ranking. this process comes in flow when people again and again will come back to your content and to your website, this enables the content or the website to get listed on the search engines. this to and fro motion of people will send signals to search engine regarding the content and if people search for similar content then your content might come to them, because search engine will start ranking you.
  • Ads — Instead of directly advertising your product or service through any medium the better way is to run paid ads on your content.

Personal Branding

There is process of evolution of a personal brand

  1. learn : Foundation of a personal brand comes with learning a skill and mastering it over time and practicing a skill in real world.
  2. Work: everything that you have learnt over the course of time , you must go from it’s practice to implementation, implementing it in the real world will give you a better understanding and experience around it.
  3. Blog : When you start implementing what you have learnt in the real scenario then you gain certain experience and on the basis of that experience , when you put all your learning in a blogpost, then your content stands out and attracts audience. when you start writing from you learnings and experience , people start looking up at you and start seeing you as a brand.
  4. Consult : when people start seeing you as a brand through your blogs , your content and you are continuously working and implementing your ideas in the market, then you can start with giving consultation to others.
  5. Mentor: consulting happens one to one and mentoring happens one to many. this stage only comes after you go through the complete stage of evolution. you can skip stages , if you learn something and start teaching it without having practical experience of market then eventually it is going to fail completely.

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